Four Ways to Increase Security at Your Seasonal Outdoor Events
Seasonal outdoors events are a winning tactic for promoting car dealerships. Baseball and football season openers, Mother’s and Father’s Day sales, Fourth of July cookouts, and summer car washes are just a few ways to get prospective buyers onto your lot and into your prospecting and referral database. One Kansas car dealership has even drawn crowds of 300 by hosting singing competitions modeled on American Idol.
Outdoor events can attract prospects and customers, but they can also attract security problems, including troublemakers and muggers at events as well as increased scrutiny from car thieves who might see your event as an opportunity to case your lot. If you’re going to host seasonal outdoor events, you need to make security part of your planning. Here are four ways you can increase security at your seasonal outdoor events.